programmed with a time-sensitive user experience.

» Intel Blogathon 2009

To commemorate the launch of its new ultra-low voltage processors, Intel collaborated with Lenovo and Singapore’s most famous department store TANGS, for a 24-hour nonstop Intel-powered blogathon. Ten leading bloggers from the country were placed in TANGS’ window displays and were required to blog for 24 hours without sleep. This blog, with a lifespan of merely 24 hours, was engineered to host the blog posts generated by the 10 bloggers that day.

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Why it’s in the Showcase: On the frontend, the microsite design applied a highly interactive 3D sphere that symbolized Singapore’s blogosphere with a Flash-based platform. Blog posts were generated using WordPress over the 24-hour period, programmed with a time-sensitive user experience.